![]() Even if they don’t review your website on Google but on other review platforms, Google takes them into account when ranking your entry. One approach could be to encourage customers to leave positive reviews. Marketing can also contribute to the optimization of your GMB listing. In such cases, it is important to be insightful and initiate the necessary improvements in your company. As most customers expect quick responses, you should react in time, even if you have to deal with negative feedback. Google informs you about each question that users ask. This also includes answering users’ questions comprehensively and truthfully. You should use all of the offered options and enter the information accurately to provide actual value to your potential customers.įigure: Google My Business - Author: Seobility - License: CC BY-SA 4.0Īs mentioned before, the most important thing is to fill your Google My Business listing with as much information as possible. Optionally, you can add a short description, pictures, and keywords. These questions are not just about your address, a link to your website and opening hours, but also require information about your industry and details such as “Wi-Fi available” or “child-friendly”. This includes, for example, answering as many questions about your business as possible. During this process, Google guides you through various menus and gives tips on what a perfect entry in GMB should look like. Google will send you a confirmation code and after completing that step, you can start filling your entry with information. You can then visit Google’s website (or use the Google My Business mobile app) and create a listing for your company or claim an automatically created entry as yours. To create a listing on GMB, you first need a Google account. Therefore, achieving a high rank on Google My Business is an essential goal of local SEO (search engine optimization for local search results). In most cases, it is much easier to achieve a high ranking in local search results than it is for classic organic search results. A well-designed listing and website are important for your ranking, as well as positive online reviews, e.g. As these entries usually appear prominently on the first page of Google’s search results, they are particularly important for online marketing.īuying ads in Google My Business is not possible which is why it is important to rank high in local search results organically. ![]() It also shows your company’s location as a map excerpt. Google My Business not only leads more potential customers to your website but also provides information about your company in Google’s search results, such as opening hours, phone number (can be dialed directly when using a smartphone), directions to your location, and rush hours. Importance of Google My Business in online marketing The increasing number of mobile users that search for local shops online makes it important for local businesses to include Google My Business in their marketing strategy.Īlthough companies have to create a Google My Business profile by themselves, Google automatically supplements this profile with entries from public sources such as company registers, rating platforms, or local directories. Gastronomy, specialist shops, or the service sector are some examples of companies that can benefit from it. The local component makes Google My Business a useful feature for companies that do not operate exclusively online but are connected to local business addresses. Screenshot with Google My Business entries on the first page of organic search results on These are integrated on the first page of organic search results and in Google Maps. Instead, it focuses on offers that are linked to local addresses. Unlike classic Google Search, Google My Business is not about gathering relevant websites for specific keywords. It is a kind of digital yellow pages where local businesses can create a company profile and enter various information about their enterprise. Google My Business (formerly known as Google Places) is a service that complements Google’s maps feature and search functions. 4 Optimizing your Google My Business entry.3 Creating a listing on Google My Business.2 Importance of Google My Business in online marketing.
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